This costume collection was created for the Jaguar brand’s advertising campaign featuring Russian singer, producer, and entrepreneur Timati, alongside popular streamer and blogger Paradeev (Paradeev1ch).

Our challenge was to blend the fantasy of striking show costumes with the realistic functionality of authentic racing gear. Equally important was capturing the unique character of each figure through detailed design and style. From initial sketches to the final result, the entire project was completed in just two weeks.

Inspired by the world of motorsport, the iconic aesthetics of the Batman comics and films, and Carl Jung’s archetype system, we crafted two distinct personas: Timati embodies the Superman archetype — mature, strong, and confident; Paradeev represents the Trickster — bold, playful, and rebellious.

For the Trickster, we designed a daring helmet featuring a mohawk that pays homage to punk culture and the spirit of rebellion. His racing suit bursts with bright, asymmetrical appliqués and prints, giving the look a dynamic, fearless edge.

Timati’s suit reflects a seasoned hero: the symmetrical design of his racewear conveys order and power, while his helmet’s sleek, classic lines emphasize status and authority.